They are carried by the date palm himself: '' The palm tree lives with its feet in the water and head in the sun ''
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Generosity in the number of calories (one kilogram of dates is equivalent to 3150 calories) which represents the energy needs of an entire day.
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Flexibility as it demonstrates its perfect adaptation to the semi-desert environment by developing techniques to protect itself from heat and external aggressions such as insects.
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Exceptional resistance facing the hazards of nature, drought and lack of water.
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The three following values: the generosity in building an equitable model between date palms’ partners, the flexibility in the renewal of the supply of products from the palm groves and the resistance in the construction of our production network dedicated only to improve the quality and sustainability of the sector, mark the South Organic hallmark.